Like many startups, Geordieland Experience faced several hurdles as they worked to establish their brand and engage with their target audience:

With no existing website or digital touchpoints, the company lacked an online platform to reach potential customers and showcase their services. With many competitors in the tourism and hospitality industry, they wanted to capture attention at a glance and communicate the unique value of their services. Their challenge lay in creating early awareness and excitement among their target audience. A key hurdle was laying the groundwork for a reliable online presence,